Analysis and the development gap of hand tools industry in China
2013/11/5 view:
China hand tools manufacturers often
produce product categories for fastening tools products, such as basic drill,
impact head wrench and combined, at the same time, the products have higher
growth potential.
At present, the production of hand tools is mainly affected by the price of steel and other raw materials. Hand tools for low profit products, and market competition is intense, uniform price is not possible, the individual price is equal to the old customers away, no one dared to risk losing market. In general, the products are sold to other industries, require the manual tool industry about 10% lower than the previous year, the price can be seen, once the steel prices rise, will directly affect the survival of hand tools manufacturers. At the same time, manual tools, the competitiveness of products in addition to their own reasons, there are a lot of factors are determined by the quality of raw materials, namely, the quality of steel, some manual tool use steel also has the surface quality and internal cracking problem, this is the smelting technology of steel can not ignore the problem.
At present, the main market is China hand tools manufacturers is the overseas market. Especially hand tools manufacturer in Fujian, Jiangsu, Shandong and Zhejiang are increasing their production capacity to cope with the expected increase in export sales, the production of mid-range, high-end products to expand overseas market coverage and better profit margins. Hand tools manufacturers have full confidence in the future, more than 50% people predict the overseas market growth rate of more than 10%.
In the past China primarily as a manual tool production base, in recent years, with the rapid growth of the domestic economy, China has become the hand tools most potential consumer market. The industry believes that the mainland market has no less than the single European market and the North American market, the number of consumer hand tools of at least four hundred million people. Numerous hand tools production enterprises to enter the Chinese market.
Chinese consumers for hand tools of information sources mainly concentrated in the stores, exhibition, conference, business marketing, it is particularly worth mentioning is the time consumers in the initial purchase of the brand awareness is not enough, a lot of people are in the purchase and use to understand the brand and quality manual tools. Can say, hand tools to establish the brand is the best opportunity for Chinese hand tools business.
The international tool for enterprises to Chinese enterprise gap obvious tools
In terms of size, the scale of the enterprise of foreign large, for example: the United States of America snap on company, is one of the S&P500 companies. Its products include hand tools and power tools, automobile diagnosis and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other commercial fields. Chinese tool most of the smaller firm size, product series is not rich, the typical "and not strong".
From a strategic planning perspective, a world-class products, often gives a very clear impression. Our tool enterprises exist excessive competition, many domestic manufacturers and brand no prominent main business, the core competitiveness of the poor.
From a brand perspective, foreign enterprise has become internationally renowned Multi-National Corporation, and tool for the Chinese enterprises are mostly in the international market is unknown.
Technically speaking, the gap between us and multinational corporations, they have the design capability and processing method, has designed reserve in advance, and we lack of technology.
From the human perspective, many foreign enterprises to China, they paid more attention to the Chinese market, in order to understand the Chinese market, foreign manufacturers hired local talents in China, willing to spend money to buy information. Chinese enterprises to expand overseas markets, to go out, but the lack of transnational elite talent and rich experience in the trade.
From a service perspective, foreign manufacturers in the country's law as the criterion, the service is the norm. After sale services in most domestic enterprises are not in place, or basically not after sale service.
Of course, domestic enterprises have their own advantages, such as familiarity with the high market, a better understanding of the native culture background, therefore the possibility to establish their own brand of higher. If the establishment of an effective information access and rapid response decision-making mechanism, establish a good reputation, provide quality products and perfect service for the users, China hand manufacturing enterprises can also open a new world.
At present, the production of hand tools is mainly affected by the price of steel and other raw materials. Hand tools for low profit products, and market competition is intense, uniform price is not possible, the individual price is equal to the old customers away, no one dared to risk losing market. In general, the products are sold to other industries, require the manual tool industry about 10% lower than the previous year, the price can be seen, once the steel prices rise, will directly affect the survival of hand tools manufacturers. At the same time, manual tools, the competitiveness of products in addition to their own reasons, there are a lot of factors are determined by the quality of raw materials, namely, the quality of steel, some manual tool use steel also has the surface quality and internal cracking problem, this is the smelting technology of steel can not ignore the problem.
At present, the main market is China hand tools manufacturers is the overseas market. Especially hand tools manufacturer in Fujian, Jiangsu, Shandong and Zhejiang are increasing their production capacity to cope with the expected increase in export sales, the production of mid-range, high-end products to expand overseas market coverage and better profit margins. Hand tools manufacturers have full confidence in the future, more than 50% people predict the overseas market growth rate of more than 10%.
In the past China primarily as a manual tool production base, in recent years, with the rapid growth of the domestic economy, China has become the hand tools most potential consumer market. The industry believes that the mainland market has no less than the single European market and the North American market, the number of consumer hand tools of at least four hundred million people. Numerous hand tools production enterprises to enter the Chinese market.
Chinese consumers for hand tools of information sources mainly concentrated in the stores, exhibition, conference, business marketing, it is particularly worth mentioning is the time consumers in the initial purchase of the brand awareness is not enough, a lot of people are in the purchase and use to understand the brand and quality manual tools. Can say, hand tools to establish the brand is the best opportunity for Chinese hand tools business.
The international tool for enterprises to Chinese enterprise gap obvious tools
In terms of size, the scale of the enterprise of foreign large, for example: the United States of America snap on company, is one of the S&P500 companies. Its products include hand tools and power tools, automobile diagnosis and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other commercial fields. Chinese tool most of the smaller firm size, product series is not rich, the typical "and not strong".
From a strategic planning perspective, a world-class products, often gives a very clear impression. Our tool enterprises exist excessive competition, many domestic manufacturers and brand no prominent main business, the core competitiveness of the poor.
From a brand perspective, foreign enterprise has become internationally renowned Multi-National Corporation, and tool for the Chinese enterprises are mostly in the international market is unknown.
Technically speaking, the gap between us and multinational corporations, they have the design capability and processing method, has designed reserve in advance, and we lack of technology.
From the human perspective, many foreign enterprises to China, they paid more attention to the Chinese market, in order to understand the Chinese market, foreign manufacturers hired local talents in China, willing to spend money to buy information. Chinese enterprises to expand overseas markets, to go out, but the lack of transnational elite talent and rich experience in the trade.
From a service perspective, foreign manufacturers in the country's law as the criterion, the service is the norm. After sale services in most domestic enterprises are not in place, or basically not after sale service.
Of course, domestic enterprises have their own advantages, such as familiarity with the high market, a better understanding of the native culture background, therefore the possibility to establish their own brand of higher. If the establishment of an effective information access and rapid response decision-making mechanism, establish a good reputation, provide quality products and perfect service for the users, China hand manufacturing enterprises can also open a new world.
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